Operational Marketing Director

Posted May 21      Imo, Nigeria
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Performance and specifications

Job Type
Full-time

Ad details

Ad details
JOB BRIEF
The incumbent will be responsible and accountable for driving marketing activities within the market company. He/She will be a member of the market company management team, leading marketing managers to effectively work with customers to further the business. Will ensure voice of market to Cluster and Global teams. The incumbent will require good communication skills and will be an experienced leader who is able to work in both informal and formal structures. This position offers a good overview of the client company which will afford the incumbent the opportunity to develop himself/herself in his/her career.
LEAD OPERATIONAL MARKETING ACTIVITIES IN THE MANAGEMENT COMMITTEE
• Support Account Plan Development in alignment with Cluster Initiatives
• Support Account Plan Execution in alignment with Cluster and market Initiatives
• Plan marketing activities in the market company
• Deliver marketing services per customer according to account plans and customer needs drawing materials and methodologies from Central / cluster
• Execute marketing activities in the market company
• Deploy and execute cluster strategy in the markets
• Work closely with customers to secure strategic alignment and deliver best customer value:
Builds top to top relations with key accounts and secures understanding of customer’s marketing priorities Product deployment implementation
Category leadership execution & follow up
Strengthen carton relevance
• Drive cluster focus through resource sharing and best practice implementation.
DRIVE MARKET LEADERSHIP
Lead the Management Committee Business Development Plan, focusing on the identified Management Committee initiatives and cascading up to Cluster Management.
• Utilize portfolio segmentation data to identify local opportunities within Management Committee.
• Ensure Marketing Activities leverage in full the 4 P’s
MANAGEMENT COMMITTEE PORTFOLIO MANAGEMENT
• Implement the Cluster Programmable Logic Controller plan by product including new product deployment plans. (Product & Service)
• Recommend the required portfolio training programs across the Management Committee organisation, lead by example
• Share portfolio needs with Central team via Cluster Portfolio team.
• Ensure marketing and sales & distribution solutions readiness to deploy new product
• Integrate the product/portfolio plans into account plans
APPLY MARKET AND BUSINESS INTELLIGENCE TO MARKET COMPANY OPPORTUNITIES
• Utilize market and business intelligence output from cluster team to prioritise Management Committee business opportunities and develop execution plans – provide two way communication between cluster /global
• Utilise value research data and information to support development of opportunities
• Define intelligence requirements for market and liaise with cluster business intelligence supporting research projects as needed. Analyse and use research data with customers.
MANAGEMENT COMMITTEE PROMOTIONAL INVESTMENT
• Align and execute the agreed promotional investments with category plans, account plans and/or environmental initiatives
• Propose the annual marketing activities and budget for market company for submission to
cluster
• Drive execution of marketing activities for market company
• Support the marketing activities execution within the Marketing and Product Management function
Control marketing expenditures within the budgeted framework
Job Attributes
Qualifications
Masters degree in any relevant field with 12 – 15 years cognate experience in operational marketing. To succeed in this position you should have strong interpersonal skills, a positive attitude, and a desire to continuously improve the way we deliver value to our customers. Be flexible and able to adapt to new cultures and environment.
Job Dimensions
• As above
Any other tasks assigned by your Manager
Method of Application
Kindly send your application and CV to [email protected] quoting job reference.
How to apply:
Interested and Qualified Applicant should forward their NAME, QUALIFICATION, POST APPLYING FOR and their MOBILE NUMBER in the message box or mobile number stated in this advert or send your CV/resume to glassglowincorperated @gmail.com
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